Single Mom Attorney
See how we helped Single Mom Attorney expand its reach and having it refreshed for growth.
Background
Gianni C. Avalos, a North Texas native and law graduate, started her own family law firm to serve her community. Facing challenges in expanding its reach and brand identity, the firm's website requires updates to reflect its growth and services.
Challenge
The website's outdated design and non-unique logo failed to showcase the firm's warmth, understanding, and strong qualities. A new, resonant logo reflecting the brand's identity as a single mom attorney is needed, along with visuals and colors that align with its sophisticated and compassionate image.
Our Approach
Logo Design
- The new logo shows a mom with a baby and justice scales, symbolizing a mix of motherhood and legal expertise. It balances sophistication and warmth, fitting the Single Mom Attorney brand.
- Colors are gold and green, for wisdom, courage, growth, and harmony, matching the firm's values.
- A professional, accessible, contemporary font enhances the firm's sophisticated, trustworthy image.
- The logo represents professionalism, growth, and harmony, key to a mom attorney's practice.
Website Rebranding
- Redesigned for a seamless, minimalistic user experience
- The new layout focuses on simplicity, sophistication, and easy access.
- Added Stories of Success to highlight client satisfaction.
- Fully Responsive and SEO-optimized for better visibility
- Refreshed to match the new logo and modern brand image
- Enhanced, intuitive navigation for easy information retrieval.
Results
Enhanced Brand Recognition: The new logo and website have significantly improved the firm's brand visibility and appeal, resonating well with the target audience.
Increased Web Traffic: Post-rebranding, the firm's website experienced a noticeable uptick in visitor numbers, thanks to its user-friendly design and SEO optimization.
Stronger Online Presence: The firm's updated digital footprint now effectively communicates its unique identity as a single mom attorney, attracting a broader client base.
Effective Marketing Campaign: The strategic launch and promotion led to increased awareness and interest in the firm's services.
Implementation
Logo Update: Developed a new logo reflecting Gianni's brand, combining motherhood and legal symbols in a modern color scheme.
Website Overhaul: Streamlined the website for simplicity and user-friendliness, and enhanced it for mobile and SEO.
Brand Alignment: Updated all marketing materials to match the new branding.
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